It is hard to pinpoint the exact origins of the Italian aperitivo, but it has been said that the aperitivo concept started in Torino in 1786 by the creator of the vermouth liquor, Antonio Benedetto Carpano. In the 1860s, Gaspare Campari moved to Milan, where he opened a café and served his home-brewed invention, the Campari liquor. When mixed with soda and vermouth, this drink came to be known as the Americano.
However, it doesn’t seem that the fundamental concept of aperitivo did not take off until the 1920s in Milan, the capital of the aperitivo.
Aperitivo originates from the Latin verb aperire which means ‘to open’; the idea being that the drink opens (or stimulates) your appetite: the Italians believe that the appetite comes when you eat…
In Italy, the aperitivo is not lost on the food, or the drink, or the place. It remains a quintessential Italian concept and follows in step with their dolce vita and the spirit of connecting with family and friends. Come on, PRENDIAMO UN APERITIVO!